For as long as I can remember, I have been seeing ads for Captain Morgan, a spiced rum liquor. This started when I was extremely young, with a billboard that was very close to my house that held an ad for them for years. Following that, the ads began to appear of TV. It wasn't until a few years ago, likely a decade after I first started seeing these ads, that I even realized that what they were advertising was alcohol.
It is scary to think that kids are seeing and encoding these images and ads into their minds, not even knowing what they were for until years later. Once I discovered that Captain Morgan was a type of alcohol, all of the ads I had seen over the years came rushing back to me. It was almost as if I was being sold a product years in advance so I would want it in the future.
The following is a recent ad for Captain Morgan. I wonder if years later kids will remember this ad and what it will mean to them.
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